The United States Department of Commerce and the European Commission have agreed on a set of data protection principles and frequently asked questions to enable U.S. companies to satisfy the requirement under European Union law that adequate protection be given to personal information transferred from the EEA to the United States (the "U.S.-EU Safe Harbor"). The EEA also has recognized the U.S.-EU Safe Harbor as providing adequate data protection (OJ L 45, 15.2.2001, p.47). The United States Department of Commerce and the Federal Data Protection and Information Commissioner (FDPIC) of Switzerland have agreed on a similar set of principles and frequently asked questions to enable U.S. companies to satisfy the requirement under Swiss law that adequate protection be given to personal information transferred from Switzerland to the United States (the “U.S.-Swiss Safe Harbor”). Consistent with its commitment to protect personal privacy, ADTRAV adheres to the principles set forth in the U.S.-EU Safe Harbor and the U.S.-Swiss Safe Harbor (the “Safe Harbor Principles”).
For purposes of this Policy, the following definitions shall apply:
“Agent” means any third party that collects or uses personal information under the instructions of, and solely for, ADTRAV or to which ADTRAV discloses personal information for use on ADTRAV's behalf.
“ADTRAV” means ADTRAV, its predecessors, successors, subsidiaries, divisions and groups in the United States.
“Personal information” means any information or set of information that identifies or could be used by or on behalf of ADTRAV to identify an individual. Personal information does not include information that is encoded or anonymized, or publicly available information that has not been combined with non-public personal information.
“Sensitive personal information” means personal information that reveals race, ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, views or activities, that concerns health or sex life, information about social security benefits, or information on criminal or administrative proceedings and sanctions other than in the context of pending proceedings. In addition, ADTRAV will treat as sensitive personal information any information received from a third party where that third party treats and identifies the information as sensitive.
The privacy principles in this Policy have been developed based on the Safe Harbor Principles.
NOTICE: Where ADTRAV collects personal information directly from individuals in the EEA, it will inform them about the purposes for which it collects and uses personal information about them, the types of non–agent third parties to which ADTRAV discloses that information, the choices and means, if any, ADTRAV offers individuals for limiting the use and disclosure of personal information about them, and how to contact ADTRAV. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information to ADTRAV, or as soon as practicable thereafter, and in any event before ADTRAV uses or discloses the information for a purpose other than that for which it was originally collected.
Where ADTRAV receives personal information from its subsidiaries, affiliates or other entities in the EEA, it will use and disclose such information in accordance with the notices provided by such entities and the choices made by the individuals to whom such personal information relates.
CHOICE: ADTRAV will offer individuals the opportunity to choose (opt-out) whether their personal information is (a) to be disclosed to a non-agent third party, or (b) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual.
For sensitive personal information, ADTRAV will give individuals the opportunity to affirmatively and explicitly (opt-in) consent to the disclosure of the information to a non-agent third party or the use of the information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. ADTRAV will provide individuals with reasonable mechanisms to exercise their choices.
DATA INTEGRITY: ADTRAV will use personal information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the individual. ADTRAV will take reasonable steps to ensure that personal information is relevant to its intended use, accurate, complete, and current.
TRANSFERS TO AGENTS: ADTRAV will obtain assurances from its agents that they will safeguard personal information consistently with this Policy. Examples of appropriate assurances that may be provided by agents include: a contract obligating the agent to provide at least the same level of protection as is required by the relevant Safe Harbor Principles, being subject to EU Directive 95/46/EC (the EU Data Protection Directive), being subject to Swiss Federal Act on Data Protection, Safe Harbor certification by the agent, or being subject to another European Commission or Swiss FDPIC adequacy finding (e.g., companies located in Canada). Where ADTRAV has knowledge that an agent is using or disclosing personal information in a manner contrary to this Policy, ADTRAV will take reasonable steps to prevent or stop the use or disclosure.
ACCESS AND CORRECTION: Upon request, ADTRAV will grant individuals reasonable access to personal information that it holds about them. In addition, ADTRAV will take reasonable steps to permit individuals to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete.
SECURITY: ADTRAV will take reasonable precautions to protect personal information in its possession from loss, misuse and unauthorized access, disclosure, alteration and destruction.
ENFORCEMENT: ADTRAV will conduct compliance audits of its relevant privacy practices to verify adherence to this Policy. Any employee that ADTRAV determines is in violation of this policy will be subject to disciplinary action up to and including termination of employment.
DISPUTE RESOLUTION: Any questions or concerns regarding the use or disclosure of personal information should be directed to the ADTRAV Privacy Office at the address given below. ADTRAV will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information by reference to the principles contained in this Policy. For complaints that cannot be resolved between ADTRAV and the complainant, ADTRAV has agreed to participate in the following dispute resolution procedures in the investigation and resolution of complaints to resolve disputes pursuant to the Safe Harbor Principles:
- for disputes involving all personal information received by ADTRAV from Switzerland, ADTRAV agrees to cooperate with the Swiss FDPIC;
- for disputes involving employment-related personal information received by ADTRAV from the EEA, ADTRAV agrees to cooperate with the data protection authorities in the EEA and to participate in the dispute resolution procedures of the panel established by the European data protection authorities;
for disputes involving all other personal information received by ADTRAV from the EEA, ADTRAV has agreed to the American Arbitration Association (AAA) dispute resolution services. Individuals who submit a question or concern to ADTRAV and who do not receive acknowledgment from ADTRAV of the inquiry or who think their question or concern has not been satisfactorily addressed should then contact the AAA Safe Harbor Dispute Resolution Program by mail, fax, or email. Inquiries should identify ADTRAV as the company to which a concern or question has been submitted, and include a description of the privacy concern, the name of the individual submitting the inquiry, and whether AAA may share the details of the inquiry with ADTRAV. AAA will act as a liaison to ADTRAV to resolve these disputes.
American Arbitration Association
Case Filing Services
1101 Laurel Oak Road, Suite 100
Voorhees, NJ 08043
Toll free number: 877-495-4185
Fax number: 877-304-8457
LIMITATION ON APPLICATION OF PRINCIPLES
Adherence by ADTRAV to these Safe Harbor Principles may be limited (a) to the extent required to respond to a legal or ethical obligation; (b) to the extent necessary to meet national security, public interest or law enforcement obligations; and (c) to the extent expressly permitted by an applicable law, rule or regulation.
Questions or comments regarding this Policy should be submitted to the ADTRAV Privacy Office by mail to:
ADTRAV Privacy Office
4555 Southlake Parkway
Birmingham AL 35244