Our Leadership
We lead with an entrepreneurial spirit that makes us flexible, responsive, and committed to excellence.
The ADTRAV Executive Team
Roger Hale
President | CEO
Roger is a founding partner of ADTRAV and has over 30 years of experience in the travel industry. He was promoted to President/CEO in 1990, and became the sole owner in 2004.
Robert Reynolds
CTO
Robert joined ADTRAV in 2010 to lead ADTRAV’s technology development while managing financial and risk management functions. Robert was previously the CFO of Brook Valley Management after holding positions at Colonial Properties Trust and Coopers & Lybrand.
Maylena Burchfield
Chief Commercial Officer
Maylena joined ADTRAV in October 2001 after a successful career in investment banking and as a corporate strategist. She is adept at identifying opportunities for expansion, and aligning strategic partnerships that promote both ADTRAV and the travel industry.
Erin H. Pearson
VP of Technical Services and Operations
Erin is a graduate of Auburn University and has been in the travel industry for over 10 years. She has held a variety of supervisory and management positions including Implementations Manager, Director of Technology, and Vice President of Technology Services. Erin was promoted to Vice President of Technology Services and Operations of ADTRAV in January 2023. Leveraging her operational and technology expertise, Erin has been instrumental in integrating these key ADTRAV divisions resulting in increased employee engagement and customer satisfaction.
Erin enjoys reading, travel, and is an active member at Oak Mountain Presbyterian Church. She is married with three children.
Greg Tomlinson
Chief Financial Officer
Greg began his career with ADTRAV in 2014 and as CFO is responsible for the overall fiscal health of ADTRAV. Greg manages ADTRAV’s finance and accounting teams and oversees all aspects of financial reporting, budgeting, and the full revenue and cash collection cycle. Additionally, Greg leads ADTRAV’s risk management efforts and works across the company to ensure the financial and organizational security of ADTRAV. Greg received his MBA from Vanderbilt Owen Graduate School of Management and is a Certified Public Accountant.
Michael Forrester
Senior Vice President, Business Development
Michael Forrester is a seasoned professional with over 20 years of experience in the travel industry, specializing in management and corporate sales. His career began at Enterprise Holdings, where he quickly ascended into management roles, showcasing significant value for all positions held. In 2012, Michael transitioned to ADTRAV Travel Management, where he currently oversees all new business development and is a key member of the Executive leadership team. Known for his expertise in navigating the complexities of managed travel, Michael has become a trusted advisor to prospective and existing clients. He is dedicated to sharing his knowledge, frequently contributing educational content and thought leadership to various industry organizations.